BFA appoints new Sales and Marketing Director

The British Footwear Association (BFA) has announced the appointment of John Saunders in the new role of Sales and Marketing Director. John, 55, has over 30 years experience in the footwear industry, having worked internationally and in export with SSL/ Scholl at director level and in senior roles with US company Brown Shoe Corporation, Florida Group and Start-rite.

The new Sales and Marketing Director role has been created by the BFA in line with its development programme aimed at providing increasing support for its members and the UK footwear industry. A key part of the role is to take over management of all exhibitions and international shows that BFA members attend. He succeeds Nicholas Parry-Billings who is retiring.

Richard Kottler, CEO of the BFA commented: "We are delighted John is joining us in this exciting period of development in the BFA. The new role is a critical development in our strategy of providing major support for British footwear companies. John will be the primary link with our increasing membership, and his particular skills and export experience will be invaluable".

"I would also like to pay tribute to Nicholas Parry-Billings who is retiring after 19 years with the BFA. He has stamped his unique style on the job of building up and supporting the export efforts of British footwear companies. Under his guidance these efforts are being translated into great success and the industry owes him a huge debt of gratitude for these achievements."

The new Sales and Marketing Director role has been created by the BFA in line with its development programme aimed at providing increasing support for its members and the UK footwear industry. A key part of the role is to take over management of all exhibitions and international shows that BFA members attend. He succeeds Nicholas Parry-Billings who is retiring.

Richard Kottler, CEO of the BFA commented: "We are delighted John is joining us in this exciting period of development in the BFA. The new role is a critical development in our strategy of providing major support for British footwear companies. John will be the primary link with our increasing membership, and his particular skills and export experience will be invaluable".

"I would also like to pay tribute to Nicholas Parry-Billings who is retiring after 19 years with the BFA. He has stamped his unique style on the job of building up and supporting the export efforts of British footwear companies. Under his guidance these efforts are being translated into great success and the industry owes him a huge debt of gratitude for these achievements."