The innovative multi-channel retailer embarked on its expansion programme after developing a winning formula of product, service and shopping environment which underlined its mantra that "customers are for life". Retail expansion continues, with Hotter (http://www.hottershoes.com/ ) planning a 20 more openings by the end of the year, adding a further 200 jobs to the 200 it created in 2012.
"Hotter is all about making our customers feel stylish and comfortable - not just when they wear our shoes, but also when they buy them," explained Peter Taylor, MD who joined the growing business last year from Hunter. "All of our women's and men's products are designed with microscopic attention to detail and our stores are no different. We devote a high percentage of floor space to seating, products are displayed in easy to navigate categories and we employ people who have great customer service skills – and then we train them to fit shoes."